ALBERTA FERRETTI FOREVER: THE ABSOLUTE CHARM OF THE TOTAL WHITE
Alberta Ferretti presented her third bridal collection Alberta Ferretti Forever and chooses Asia Argento as the face of the twelve dresses of the collection to tell the tradition and the absolute charm of the total white.
“I’ve thought of Asia as the perfect face of the bridal dresses because she’s a special woman and not a simple girl. She represents nowadays’ women with her personality: a determined interpreter of the different ways of living the femininity in the latest years. Asia can be an independent but also a sentimental woman, she can make unusual choices, she can enhance a tradition and she can create and reinvent an imaginary” states Alberta Ferretti.
Asia Argento has been shot by Pierpaolo Ferrari in the San Paolo Converso church in Milan. She modeled twelve characthers through twelve styles of wedding dresses whose names evoke the colour white in its different hues: the mystery of Ghiaccio (Ice), the romantic sensuality of Gardenia (Gardenia), the sweet spirituality of Aria (Air), the cosy firmness of Avorio (Ivory), the attraction of Luce (Light), the lightness of Piuma (Feather), the elegance of Magnolia (Magnolia), the innocence of Neve (Snow), the delicate allure of Vaniglia (Vanilla), the preciousness of Perla (Pearl), the purity of Colomba (Dove) and the dream of Nuvola (Cloud).
The dresses express the absolute charm of the white, a colour with different meanings: purity, seduction and the dream of each woman to fulfil her love story on a day that she will remember forever.
In her stores Alberta Ferretti offers an exclusive service that guarantees the absolute personalization of the bridal dress.