Alberta Ferretti presents the new look of

Alberta Ferretti reveals the new windows of that has been completely renewed, with a fresh design and with an updated navigation, elegant and functional at the same time.

The online boutique, Powered by YOOX Group, is now accessible from 52 different countries in Europe, USA, Asia, China, Japan and Far East.

The navigation is simple and intuitive: just a click from the homepage leads to the online boutique, dedicated to the two brands Alberta Ferretti and Philosophy di Alberta Ferretti where the visitors can find the new Autumn/Winter 2012 collections to discover, shop and share on the social networks. From the homepage it is possible to discover what’s new, the best editorials, red carpet images and watch the fashion show videos.

The website has an innovative browsing, optimized for iPad and other tablets. In addition, Alberta Ferretti user experience has been extended to all social networks, customizing all the brand’s channels Facebook, Twitter, YouTube and Pinterest, ensuring a sophisticated fit with the brand’s objectives of a strong online focus.

To celebrate the new look of, there will be a nice surprise for the first customers. Together with the purchase they will receive an exclusive gift, an Alberta Ferretti’s Autumn/Winter 2012 belt, in seasonal and classic colors, available just for Alberta Ferretti’s online customers.

Alberta Ferretti says: “I want to create a unique brand experience trough all the different channels and in order to have a multichannel approach, there is a strong direct link between the online and the offline Alberta Ferretti’s world. The new website has the same concept of the retail stores in terms of visual impact. For this reason I decided to enhance the digital world creating an optimized navigation for tablets and mobiles, to reach the biggest audience with the most curious and interesting news and images immediately and in an engaging way.”

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